Creative Taiwanese product brands featured at NY NOW

08/12/2019 10:04 PM

New York, Aug. 11 (CNA) A total of 10 Taiwan cultural and creative brands are featuring at NY NOW Summer 2019, an international trade fair for home, lifestyle and handmade goods being held in New York from Aug. 10-14.

The innovative brands were selected by Taiwan's Ministry of Culture (MOC) for the trade show at the Jacob K. Javits Convention Center under its "Fresh Taiwan" program aimed at promoting local culture and international trade.

Attending NY NOW for a fourth year, the Fresh Taiwan program this year is showcasing 10 creative brands: 22Studio, Paper Shoot, Kanari, Celia and Perah, ystudio, Studio Smoll, Kamaro'an, Mordeco, Yenchenyawen design studio, and eguchi toys.

Among these innovative brands, Studio Smoll is exhibiting its DIY leather bags, which can be easily made by folding one piece of leather and fixed with screws to create symmetrical compartments.

The natural vegetable-tanned leather products give customers to experience the DIY process while also promoting environmental sustainability, according to the Taiwan Design Center, which helped the MOC in setting up the "Fresh Taiwan" pavilion at the NY Home fair.

"The idea of folding a piece of leather to make a bag is new, and I want more people to get to know us through this trade show," Studio Smoll founder and main designer Hsu Hua-yi (徐華憶) told CNA.

Paper Shoot is marketing a digital camera with switchable and editable camera casings called Paper Camera.

Paper Shoot founder George Lin (林秋吉) compared Paper Camera to "latte art" coffee drinks because of the artistic and old fashion feel they project and said his product enables users to transcend the limitations of today's high-tech cameras.

Other Taiwanese brands, ranging from speakers and wind-up watches to traditional woven bags and home items, are also being shown at NY NOW.

"Adding cultural elements not only enhances the value of products but also manifests the soft power of Taiwanese culture," said Andrew Yang (楊光彬), the deputy director of the Taipei Economic and Cultural Office in New York.

(By Ozzy Yin and intern Wang Jia-ling)


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