Value of Taiwan's top 25 brands rises 2.7% as Asustek retains No. 1

Taipei, Jan. 5 (CNA) The combined value of Taiwan's 25 most valuable brands rose 2.7 percent from a year earlier in 2025 with PC brand Asustek Computer Inc. the No. 1 brand in the country for the 12th consecutive year, Taiwan Institute of Economic Research (TIER) said Monday.

In a statement, TIER, one of the leading local economic think tanks, said although the global economy recovered at a slow pace, brands in Taiwan remained resilient and continued to grow in 2025 during the current artificial intelligence development boom.

Citing the 2025 Best Taiwan Global Brands survey, TIER said the top 25 Taiwanese brands reported aggregate value of US$15.15 billion, up 2.7 percent from a year earlier.

This year, the Ministry of Economic Affairs again commissioned TIER and the U.K.-based brand consultancy firm Interbrand to conduct the brand survey.

Asustek, which benefited from AI-driven growth by allocating its resources from cloud to edge technologies, saw brand value rise 14 percent from a year earlier to US$2.595 billion in 2025.

After Asustek, Trend Micro Inc., a leading global information security solution provider, retained second spot with its brand value up 6 percent from a year earlier to US$2.33 billion in 2025, while smartphone IC designer MediaTek Inc., the brand value of which rose 45 percent to US$2.04 billion, ranked No. 3 again as the company has built a comprehensive AI-related communications ecosystem, the survey found.

Industrial computer supplier Advantech Co. came in fourth, up one notch from a year earlier as its brand value rose 5 percent to US$896 million, while power management solution provider Delta Electronics Inc., saw its brand value rise 30 percent to US$773 million, vaulting the company up four notches from 2024 to No. 5 in 2025.

Cathay Financial Holding Co. secured sixth place, up from 10th from a year earlier, as its brand value rose 17 percent to US$691 million, ahead of CTBC Financial Holding Co. (No. 7, US$688 million), Acer Inc., another PC brand, (No. 8, US$615 million), bicycle brand Giant Group (No. 9, US$614 million), and financial leasing services provider Chailease Holding Co. (No. 10, US$564 million).

TIER said even in the nontech sector, Giant, Merida, another bicycle brand (No. 13), fitness equipment supplier Johnson (No. 15), Cathay Financial and CTBC Financial also took advantage of AI technology to improve their operations.

According to TIER, Interbrand employed standards used to assess international brands in conducting the survey in a bid to help Taiwanese brands adapt to international standards.