Taipei, Oct. 2 (CNA) Taiwan's HTC Corp. has fallen behind Xiaomi Technology on the list of most popular smartphone brands in the China market, as the Chinese company has gained a reputation of delivering high-quality products at low cost, according to a poll released Wednesday.
The survey, conducted by Avanti Research, found that 6.8 percent of Chinese consumers own HTC smartphones, while 7.1 percent have Xiaomi models.
This means Xiaomi has edged out the Taiwanese company as the fifth most popular smartphone among users in the China market, according to the poll.
In addition, 75.1 percent of Chinese consumers said they would like to own a Xiaomi phone, while 59.2 percent said they would like an HTC model.
Samsung Electronics Co. of South Korea remained the most popular smartphone brand in China, with 21.5 percent of consumers using its phones and 66.6 percent willing to buy one, according to the poll.
Other brands on the usage list were Apple Inc. of the U.S. (8.8 percent), Nokia Oyj of Finland (8.2 percent), and China's Huawei Technologies Co. (8 percent), the survey showed.
Jeff Chang, an analyst at Avanti, attributed Xiaomi's success to its market strategies, saying that it has established an image of delivering low-priced yet high-quality products.
A total of 3,272 valid samples were collected in the online survey, which had a margin of error of plus or minus 2 percent.
HTC fell off the list of the world's top 10 smartphone makers in the first quarter of 2013, as its sales continued to slide, the tech-tracking firm Gartner Inc. said in May.
The Taiwanese company shipped 5.36 million smartphones in the first three months of the year, dropping one notch to 11th place in the global market with a 2.5 percent share, according to Gartner.
The figures were lower than the 6.69 million units shipped by HTC and its 3.2 percent share in the fourth quarter of last year, when it ranked 10th globally, the report said.
Samsung remained the top global vendor in the first quarter, with a 30.8 percent market share, followed by Apple (18.2 percent), LG Electronics Inc. (4.8 percent), Huawei Technologies Co. (4.4 percent) and ZTE Corp. (3.8 percent).
(By James Lee)ENDITEM /pc