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Mercedes-Benz fined for false advertising in Taiwan

2012/04/18 22:40:21

Taipei, April 18 (CNA) Mercedes-Benz Taiwan Ltd. has been fined NT$1.5 million (US$50,829) for a misleading advertising campaign that exaggerates energy efficiency claims for its smart car, Taiwan's Fair Trade Commission said Wednesday.

According to the commission, the luxury carmaker has claimed in its TV commercials and advertisements that its smart car can travel 22 to 23 kilometers on a liter of fuel.

However, the commission said it has received complaints from the public that the car can only travel 12 to 14 km per liter.

In response, the company said the statistics came from its headquarters in Germany.

According to the commission, which has conducted its own test, the amount of fuel consumption is possible only if the car's lights, air conditioning and radio are off, and the weather and road conditions are perfect.

As a result, the commission said it decided to fine the company for failing to provide detailed information for consumers.

It added that it will continue to investigate other car manufacturers that market its cars as energy efficient.

(By Wu Ching-chung and Maia Huang)