Pre-orders for purple iPhone 12 to start Friday

04/21/2021 01:08 PM
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Taipei, April 21 (CNA) Pre-orders for the iPhone 12 and iPhone 12 mini in purple are scheduled to start Friday in Taiwan, with the country selected as one of the first markets for sales, according to Apple Inc.

On its website, the U.S. electronics giant said pre-orders for the "stunning" new purple iPhone 12 and iPhone 12 mini will start at 8 p.m. Friday, Taiwan time, and the new phones will go on sale on April 30 at a starting price of NT$23,900 (US$854).

The announcement came after Apple unveiled the new color of its latest iPhones overnight.

Apple introduced the iPhone 12 series in October 2020 -- the 5.4-inch iPhone 12 mini, the 6.1-inch iPhone 12, the 6.1-inch iPhone 12 Pro and the 6.7-inch iPhone 12 Pro Max -- the first models from the company to support 5G technology.

"The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it," Greg Joswiak, Apple's senior vice president of Worldwide Marketing, said in a statement.

According to Joswiak, the new models sport an advanced dual-camera system, a Super Retina XDR display, improved durability, great battery life, and A14 Bionic, the fastest chip ever in a smartphone.

In addition to the new iPhone 12, Apple also introduced AirTag, a new accessory to the iPhone, a gadget the market has long waited for to help keep track of and find phones with Apple's Find My app.

AirTag, which carries a price of NT$990 for one and NT$3,390 for a pack of four, will go on sale on April 30, but Taiwan is not one of the first markets where the new devices will be available.

Apple said AirTag, which is supported by Bluetooth technology, is able to keep location data private and anonymous with end-to-end encryption.

(By Jeffrey Wu and Frances Huang)


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