CTBC foundation recognized for anti-drug efforts - Focus Taiwan

PHOTO ESSAYS / CTBC foundation recognized for anti-drug efforts

Taipei, June 9 (CNA) The CTBC Anti-Drug Educational Foundation, the only one of its kind that is funded by a business in Taiwan, recently received an annual national award in recognition of its outstanding efforts in promoting anti-drug education.

Foundation Chairman Jeffrey Koo Jr. accepted the award from Vice President Chen Chien-jen at a ceremony in Taipei on June 6.

Koo said that although the anti-drug campaign is challenging, he is dedicated to being a lifelong anti-drug volunteer.

The foundation, which was established in August 2015 under the CTBC financial group, has been working with local governments to stage a traveling anti-drug exhibition to raise public awareness of drug abuse.

The exhibition features a range of interactive technologies such as simulated drug odors and pictures of drug users to help people understand the dangers of illegal drug use.

It has been held in 12 counties and cities across Taiwan, attracting more than 70,000 visitors.

Since 2012, Koo has been supporting research on drug abuse prevention, which is being conducted by National Taiwan University's Children and Family Research Center, according to the foundation. The research has found that every NT$1 spent on education to prevent drug abuse can help save NT$64 in social costs.

"Eighteen years ago, when I became general manager of the bank, I had a vision that CTBC should not just donate money, but also find a fishing rod to extend greater help to society. The foundation is just like a fishing rod," said Koo, who is also chairman of the CTBC Charity Foundation.

The Anti-Drug Educational Foundation has also been working with the Ministry of Justice's Investigation Bureau and the U.S.-based Drug Enforcement Administration Educational Foundation on anti-drug campaigns.

Over the past two years, the foundation has invested over NT$50 million (US$1.652 million) in the nationwide campaigns, which included efforts to prevent drug abuse, and has collaborated with documentary filmmaker Kevin Lee to create a 3D movie titled "Sisyphus.exe," with the use of interactive technologies.


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