Line phone app eyes 20 million users in Taiwan

06/10/2013 02:35 PM
Kang Hyun-bin, head of Line Plus Corp.
Kang Hyun-bin, head of Line Plus Corp.'s business office in Japan

Taipei, June 10 (CNA) Mobile messaging service Line is expected to double its users in Taiwan this year, thanks to partnerships it has forged with local companies, the service's developer said Monday.

Line users in Taiwan are likely to exceed 20 million by the end of the year after passing the 10-million mark in January, said Kang Hyun-bin, head of Line Plus Corp.'s business office in Japan.

"Taiwan is one of our top-tier markets," he told CNA in an interview. "Many smartphone users in the country are already our customers, and the market is expected to become more saturated as we hit the 20-million mark."

To achieve its user target, Kang said Line will continue to be a free messaging app and will continue to work with Taiwanese enterprises to host more promotional campaigns, offer news feeds and create more digital learning content.

He added that Line has nearly 200 million users globally, and that the figure is forecast to hit 300 million this year.

Line, which allows its users to enjoy free calls, has taken just 399 days to reach the 50-million user mark, compared with 1,096 days for Twitter and 1,325 days for Facebook.

(By Jeffrey Wu)ENDITEM/J

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