Ruten teams up with eBay, Rakuten for Double 11 shopping festival

Ruten.com, a subsidiary of PChome Online Inc., Taiwan's e-commerce giant, said Monday it will form a strategic alliance with U.S.' eBay and Japan's Rakuten Global Market to sell 70 million products during this year's Double 11 shopping festival which takes place around Nov. 11, with the aim of boosting product sales to more than NT$10 billion (US$333 million).

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