Tsutaya Bookstore from Japan opens biggest branch in Taiwan - Focus Taiwan

Tsutaya Bookstore from Japan opens biggest branch in Taiwan

Taipei, Dec. 6 (CNA) Japanese bookstore chain Tsutaya on Friday opened its fifth and largest branch in Taiwan, featuring a relaxing reading environment and a spacious area for parents reading with children not seen at any other of its stores in the Taiwan market.

The new Tsutaya Bookstore is located on the second floor of the Citylink Nangang shopping center on Nangang Station in Taipei, a transportation hub where the Taipei mass rapid transit (MRT) system, high-speed rail system and regular railway lines converge.

It occupies an area of 500 pings (1,650 square meters), according to the Ruentex Group, the Tsutaya franchisee in Taiwan operating the new store.

The bookstore creates a new ambiance in the Nangang MRT Station area, Ruentex said in a statement, describing the bookstore project as an urban makeover of the streets surrounding the transportation hub.

Tsutaya President Kazuo Nakanishi said that aside from recreating its typical relaxing, bookish atmosphere, the Nangang branch took the unprecedented step in Taiwan of forging a 100-ping (330-square meter) space for parents reading with children.

"It's a brand new experiment by Tsutaya," Nakanishi said, explaining that the brand is devoted to a relaxing lifestyle centered around reading.

"Where there are people who read, there is Tsutaya," he said.

The Nangang location will give Tsutaya five branches in Taiwan, with four in Taipei and one in Taichung.

The Tsutaya bookstore in Daikanyama in Tokyo was named one of the 20 most beautiful bookshops in the world by culture website Flavorwire in 2013.

(By Chen Cheng-wei and Elizabeth Hsu)

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