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Asustek's new 6-inch smartphone reportedly certified in Russia

2018/01/16 20:36:12

Taipei, Jan. 16 (CNA) A new 6-inch smartphone released by Taiwanese PC vendor Asustek Computer Inc. has received certification from telecommunications authorities in Russia in preparation for sales there, according to tech website GizmoChina.

Citing media reports in Russia, GizmoChina said Asustek's mid-range ZenFone 5 Lite has been certified in Russia and it remains to be seen whether that series will be unveiled at the Mobile World Congress that will open in Barcelona on Feb. 26.

The ZenFone 5 Lite has a 6-inch screen, a Qualcomm Snapdragon chip, and Long Term Evolution connectivity, the tech site said.

The ZenFone 5 series follows the ZenFone 4 models that were launched in the global market in August 2017.

Asustek, one of the Taiwanese tech firms that have entered the smartphone business in bid to diversify from the slow global PC market, has been focused on mid-range smartphones.

In the fourth quarter of last year, Asustek posted NT$103.4 billion (US$3.51 billion) in brand sales, down by a quarterly 1 percent and 12 percent lower than a year earlier.

As for consolidated sales, the company posted NT$113.4 bilion for the fourth quarter, down 1 percent from a quarter earlier and down 10 percent from a year earlier.

Despite the drop in the company's fourth-quarter sales, market analysts have projected that its operating margin for that period will reach 3-3.5 percent, rising from 2.9 percent the previous quarter, based on its efforts to diversify its product offerings.

In 2017, Asustek's brand sales totaled NT$392.38 billion, down 8.5 percent from a year earlier, while its consolidated sales fell by an annual 7.2 percent to NT$433.46 billion.

In the wake of the GizmoChina report on Russia's certification of the ZenFone 5 Lite, shares of Asustek rose 1.12 percent Tuesday to close at NT$271.00 on the Taiwan Stock Exchange.

(By Jeffrey Wu and Frances Huang)
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