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Asustek signs Gong Yoo to endorse ZenFone 4 smartphone series

2017/08/01 20:50:58

Courtesy of Asustek

Taipei, Aug. 1 (CNA) Taiwan-based PC brand Asustek Computer Inc. (華碩) said Tuesday that it has signed popular South Korean actor Gong Yoo to endorse its newest smartphone models -- the ZenFone 4 series -- to target consumers in the Asia-Pacific market.

Asustek said that Gong will attend a product event themed "We Love Photo" in Taipei, scheduled for Aug. 17, to introduce the next- generation ZenFone models.

Asustek is making great efforts to diversify its product line by extending into the smartphone market to offset the impact of a slower PC market.

The company said that Gong's fans in Taiwan have been invited to sign up online for tickets, starting from noon Aug. 3, to attend the Taipei new product endorsement event. The deadline for registration has been set at Aug. 6.

Gong, who rose to international stardom after starring in the 2016 South Korean zombie apocalypse thriller movie -- Train to Busan -- which became a hit in the region, will endorse the ZenFone 4 series for Asustek in Taiwan, Hong Kong, Indonesia, Malaysia and the Philippines.

In a statement released by Asustek, the 37-year-old star, who is endorsing a high-tech brand for the first time in his career, said that his decision to sign an endorsement agreement was made after careful assessment.

According to Asustek, Gong said that when he and Asustek were in talks in the endorsement contract, soon after the company showed him its ASUS ZenFone AR model, the star was impressed by the gadget, which has augmented reality and virtual reality functions.

For those Gong fans who fail to get tickets or cannot attend the Aug. 17 event, Asustek will broadcast the function live on its Facebook page, the company said.

Currently, Gong's latest TV drama -- Guardian: The Lonely and Great God -- is being aired in Taiwan on the Star Chinese channel of the Fox Networks Group.

The model-turned-actor made his acting debut in the South Korean TV series "School 4" in 2001. His breakout role came in the "1st Shop of Coffee Prince," a 2007 South Korean TV drama that became a hit.

(By Jeffrey Wu and Frances Huang)