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Asustek hints at selfie-centric ZenFone with rotatable camera

2015/03/09 22:00:10

Taipei, March 9 (CNA) Taiwan's Asustek Computer Inc. (華碩) on Monday revealed a plan to add a new model to its low-cost ZenFone range that will capitalize on consumers' newfound passion for taking self-portraits, or "selfies."

The plan was confirmed by Asustek Chief Financial Officer David Chang (張偉明) on the sidelines of the Taiwan launch of the second-generation ZenFone.

He said the new selfie phone had been postponed from its originally planned launch at the Consumer Electronics Show in January to the third quarter of this year.

While Asustek is still working on the project and the phone's hardware specifications have not been finalized, Chang did mention that the selfie phone would come with a "rotatable" camera, without offering further details.

The ZenFone 2, a successor to the company's successful ZenFone range, was unveiled at the annual Consumer Electronics Show in Las Vegas.

The 5.5-inch phablet features a 64-bit Intel Atom Z3580 processor, 4GB of RAM, a 13-megapixel rear camera, a 3,000mAh battery and 4G LTE connectivity.

Also at the international trade show, Asustek launched an Android smartphone equipped with an optical zoom camera, the ZenFone Zoom.

The company touted it as the world's thinnest smartphone to feature a 13-megapixel camera with a 3X optical zoom and a 10-element lens design with up to a 12X digital zoom for even finer close-up detail.

The 5.5-inch ZenFone Zoom also has an optical image stabilizer (OIS) for taking shake-free photos, combined with a revolutionary laser auto-focus for "incredibly-sharp images every time," according to Asustek.

Other handset makers like Samsung and Nokia had previously launched smartphones with an optical zoom camera feature, but those handsets failed to gain traction because of their bulky bodies and poor battery life.

(By Jeffrey Wu)