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Apple phones continue to dominate Taiwan market

2018/05/26 17:15:21

Taipei, May 26 (CNA) American brand Apple Inc. remained the largest smartphone supplier in the Taiwan market in April, while total sales in the country fell more than 8 percent from a year earlier, according to recent market statistics.

The data released earlier this week showed Apple with a 22.6 percent share of the Taiwan smartphone market in April, although that was a decline from its 23.1 percent share in March. Smartphone sales totaled 490,000 units in Taiwan during that month, an 8.5 percent decline year-on-year, the data showed.

According to market analysts, smartphone sales have been declining in Taiwan for the past four months because the market is saturated. In addition, because of longer product life cycles and significant upgrades, many consumers have not been replacing their smartphones, analysts said.

In April, Samsung Electronics Co. of South Korea held the second-biggest market share, with 19.6 percent of smartphone sales in Taiwan, down from 21.7 percent in March.

It was followed by Taiwan-based PC brand Asustek Computer Inc. (10.5 percent), China's OPPO (10.3 percent), Japan's Sony Corp. (8.4 percent), and Taiwan's smartphone brand HTC Corp. (7.2 percent).

Asustek, one of Taiwan's PC suppliers that have been penetrating the global smartphone market by targeting the mid-range market segment, saw a spike in sales with the launch of its flagship ZenFone 5, analysts said.

In terms of sales value, Apple also remained at the top of the rankings in April, with a 51.6 percent share, mainly from its relatively expensive signature iPhone X, iPhone 8 Plus and iPhone 8 that went on sale in the second half of 2017, the data showed.

Samsung accounted for 17.5 percent of Taiwan's total smartphone sales value in April, ahead of Sony (7 percent), OPPO (6.7 percent), Asustek (5.4 percent) and HTC (3.9 percent), the statistics showed.

Analysts said the smartphone sales volume for May is likely to fall further as three major telecom services providers had rolled a NT$499 (US$16.66) flat rate monthly package for unlimited Internet access earlier in the month.

The offer prompted consumers to keep their existing phone models instead of buying new ones, analysts said.

(By Jiang Ming-yan and Frances Huang)
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