The Central News Agency : Rich in History, Progressing with Time
As Taiwan's national news agency, the Central News Agency (CNA) has been in operation longer than any other media outlet in the country and is also one of the largest. CNA has some of the most advanced telecommunications facilities in the country and is known for providing quality round-the-clock coverage of domestic and international news.
Founded in Guangzhou (Canton), southern China on April 1, 1924, CNA has developed into an international news agency that cooperates with many other major international news agencies around the globe. CNA was relocated along with the Republic of China government in October 1949 to Taipei, where it continues to be headquartered. CNA was transformed into a publicly owned, independently run legal entity in accordance with a statute passed by the Legislative Yuan and promulgated by the president in 1996, enabling it to more adequately serve as the country's national news agency for the media and general public, both at home and abroad.
CNA's coverage spans the globe, with correspondents in every city and county in Taiwan and in 30 cities overseas. These reporters not only dispatch timely spot news but also file special and investigative reports and analyses. CNA also makes continual improvements to its operations in line with the rapidly changing media environment and advances in communications-related technology.
CNA has always been on the cutting edge of technology and in November 1990 began transmitting stories via a computer network -- the first news organization in Taiwan to do so. In July 1994, CNA launched a global business information service, and in April 1996, set up its own Web site to post real-time news in Chinese, English and Spanish, as well as news photos, to provide domestic and overseas readers with easy access to its news. CNA's general news Web site, www.cna.com.tw, and its business Web site, www.cnabc.com, are among the country's most popular online information providers.
In addition to articles and photographs, CNA began offering programs to radio stations and to airplane inflight entertainment services and the mobile phone industry in January 1994. The agency launched a system in April 2003 to provide overseas Taiwanese and Chinese communities with television news abroad daily. At the same time, it also started providing local TV networks with news images whenever any important international events happen in other countries, which marked the beginning of a new era in CNA's history. On June 8, 2004, CNA launched tbm.cna.com.hk Web site to allow global Taiwanese businessmen, especially those in mainland China, to have better access to business information. On July 1, 2004, CNA opened the Buena Vista photo gallery -- a photo exhibition hall -- and www.cnavista.com Web site -- a virtual photo exhibition and exchange platform, making it the largest of its kind in Taiwan.
With professionalism, innovation and customer-oriented services as its goals, CNA continues to improve its products and has devoted itself to becoming the leader in adopting technology and enhancing its news services to set a standard that will serve as a guidepost in the media industry and the leading Chinese-language news agency.
Wide-ranging Service, Leader in Media
As Taiwan's national news agency, CNA has earned a reputation as the leader of the country's media. It has been the news provider for the media at home and abroad for many years and is the country's largest information supplier. Its subscribers cover almost all of the country's newspapers, magazines, television and radio stations, Internet service providers and mobile phone operators.
Besides serving the media, CNA also provides news to government agencies, academic institutions and private industries for them to better understand public opinion and to use for decision-making.
Transmitting news in Chinese, English, Spanish and Japanese, CNA is Taiwan's only news provider that can offer wide-ranging services with expanding influence.
Creating A Better Information Society
CNA provides about 1,600 items of fair, fast and comprehensive local and international news in Chinese, English, Japanese and Spanish every day to the media and the public, helping to promote an open information society as well as effectively preserving the multifaceted and balanced media environment in Taiwan.
Serving Overseas Taiwanese and Chinese Communities
CNA provides Chinese-language news and features to more than 100 newspapers catering to overseas Taiwanese and Chinese communities, keeping Taiwanese and Chinese all over the world informed of events in Taiwan, mainland China and the world.
Promoting International Information Exchanges
In order to update domestic media about vital international news, CNA has entered into news exchange cooperation agreements with more than 20 foreign news agencies. It also provides English-language news to media at home and abroad, Spanish-language news to Latin America, and Japanese-language news to Japan to link Taiwan with the rest of the world.
Disseminating the Voices of Taiwan
Operating via telecommunications networks , CNA has endeavored to help the international community better understand Taiwan's governmental policies, economic progress, cultural transformation and social developments, thus disseminating the voice of the Taiwanese people.
Diversified Products, Innovative Breakthroughs
CNA's Business News Center covers stock-related and other financial news at home and abroad. It keeps tabs on new government economic policies, high-profile industry events and the latest developments in more than 1,600 listed companies in Taiwan. It also keeps readers updated on the latest economic figures, trading details on stocks and commodities, and financial reports published by major corporations. The news team at the center also incorporates figures into accessible graphs and charts and sends them to cellphone users to keep them attuned to the latest trends and developments in the business world.
Updating its news around the clock, CNA provides 250 stories each day covering domestic and international business events, 1,000-plus announcements by the Taiwan Stock Exchange Corp. and over 1,000 news stories tracking the global financial market. Leading Taiwan's media industry in terms of the volume, quality and speed of its publications, CNA's business news center keeps readers abreast of the latest developments in the business world.
(1) Focus Taiwan (English)
CNA relaunched its English-language service, Focus Taiwan (focustaiwan.tw), in February 2010, to provide real-time news related to Taiwan to the English-reading public at home and abroad.
Focus Taiwan has since become one of the most important windows on the country, covering topics spanning politics, economy, society, sports and culture.
In-depth reports and analyses are also available on the website’s Talk of the Day and Taiwan Editorial Abstracts sections, in which CNA news writers capsulize the content of Taiwan’s major dailies and magazines to help readers keep track of industry trends, Taiwan-China relations, accomplished overseas Taiwanese and Taiwan’s participation in the international community.
Focus Taiwan also presents videos on high-profile events related to Taiwan that happen in various countries, shot by overseas correspondents in 30 cities worldwide. The videos give close-up looks on issues of interest related to Taiwan , in an eye-catching, entertaining and informative manner.
The news team for Focus Taiwan has been committed to providing the most trusted news about Taiwan. Its professionalism has won acclaim from various quarters, including former American Institute in Taiwan Chairman Richard Bush.
Recognition for Focus Taiwan is further evidenced by the widespread citations of its reports in other media outlets, including the Taipei-based Taipei Times and China Post, and overseas media including the Financial Times, the Associated Press, Agence France-Presse, Bloomberg, the Washington Post, Forbes, China Economic Review, GMA News and the Straits Times. Focus Taiwan news can also be found on major portals’ news services including Yahoo! News and Google News.
Following a website makeover in April 2011, Focus Taiwan has seen a significant boost in visitors. According to Google Analytics, traffic to Focus Taiwan in the second half of 2011 shot up 77.98% from the same period of the previous year, while page views leaped 91.63% over the same period.
Readers wishing to read reports within the past six months can search the website’s archive by typing in keywords.
(2) Focus Taiwan (Japanese)
CNA’s Japanese-language news site Focus Taiwan (japan.cna.com.tw) was launched in July 2011 in light of the warming ties and enhanced exchanges between Japan and Taiwan over the past year.
Interaction between the two sides became ever more frequent after Taiwan joined the international community to help Japan recover from the March 11, 2011 earthquake and tsunami disaster.
As the country’s only real-time source of Japanese-language news about Taiwan, Focus Taiwan covers events occurring in the country as well as provides photos that offer a glimpse of Taiwan’s history, people and culture.
CNA has been seeking to broaden collaboration with its overseas counterparts. For example, Kyodo News executives recently visited CNA’s headquarters in Taipei to discuss future cooperation. In addition, Nikkei sent executives to CNA in February 2012 to build partnerships. During the meeting, the two sides reached an agreement to allow Nikkei subscribers, mostly companies listed on the Tokyo Stock Exchange, to access Focus Taiwan news stories stored in its archive. The partnerships forged between Kyodo News and Nikkei Inc. have further expanded CNA’s influence in the media industry.
Soon after the launch of Focus Taiwan, Din Tai Fung and the Grand Hotel in Taipei -- leading brands in the local tourism sector -- expressed interest in linking to Focus Taiwan over the Internet. Focus Taiwan is now Taiwan’s only media outlet that has such a partnership with the two local businesses, both of which have been favored destinations of Japanese tourists.
(3) Spanish news service
Established in 1996, the CNA’s Spanish-language arm (spanish.cna.com.tw) is the country’s oldest real-time provider of Spanish-language news about Taiwan. It updates readers in Spain and Latin America on the latest developments in politics, the economy and culture in the country. The website has become a credible source of Taiwan news for media outlets in Spanish-speaking communities.
CNA's photos include news and file photos. Over 120 news photos are taken by CNA correspondents at home and abroad every day. CNA also boasts 1.5 million file photos of historic events concerning politics, culture, economics, education, the arts and grassroots events. The photos, many of which date from the first half of the 20th century, are stored digitally and constitute the largest photo bank in Taiwan.
A Brief History of CNA’s Video News
Since April 2010, the Central News Agency has been working to provide more and better services. It launched its own Chinese-language video news program-- Global View -- in April, covering news related to Taiwan from around the globe and introducing the pride of Taiwan worldwide.
With correspondents in cities across the world, CNA has been using this advantage to provide the latest news around the clock, helping Taiwan better connect with the international community and also raising the country's profile in the world.
Since July 2010, CNA’s English news website -- Focus Taiwan -- also has been broadcasting its own English-language video news. Besides text reports and photos, Focus Taiwan presents video news to English-speaking communities around the world that are interested in knowing more about Taiwan.
To provide more professional and comprehensive video news, CNA established its Video News Center on Feb. 16, 2011. Now, viewers can not only watch CNA’s video news programs on their home computers and hand-held devices, but also on high-speed rail trains or China Airlines flights.
CNA's system for searching news articles is a compilation of its daily domestic news, foreign news, business news and English-language news. The service is divided into English and Chinese searches as well as a portal for searching business stories. It is the most comprehensive and fastest retrieval network in Taiwan catering to the needs of the general public in Taiwan and abroad.