Subway car ad promoting Taiwan tourism wins U.S. advertising award

09/07/2020 09:17 PM
To activate the text-to-speech service, please first agree to the privacy policy below.
Photo courtesy of the Singapore branch office of Taiwan
Photo courtesy of the Singapore branch office of Taiwan's Tourism Bureau

Singapore, Sept. 7 (CNA) A subway car advertisement that resembles an old-style Taiwanese bathroom recently won a U.S.-based advertising award, the Singapore branch office of Taiwan's Tourism Bureau, which commissioned the ad, said on Monday.

The ad was featured in a subway car on Singapore's Mass Rapid Transit (MRT) system last year from October to November, and its design won a Silver award in the Outdoor category of this year's Summit Creative Award, said Trust Lin (林信任), the branch's director.

The ad also won Silver in this year's Muse Creative Awards, which were presented in April, Lin added.

The ad promotes traveling to Taiwan's small towns. With a theme of small-town Taiwanese life, it recreates a retro Taiwanese bathroom inside the subway car through elements such as a mosaic-tiled bathtub, yellow rubber duck and bath ladle, according to Lin.

The design extends to the windows, which show four different types of iron grill patterns -- cloud, plum blossom, cross, and diamond -- that can be found in old houses in Taiwan, Lin said.

Photo courtesy of the Singapore branch office of Taiwan
Photo courtesy of the Singapore branch office of Taiwan's Tourism Bureau

The entrance of the subway car also features a "doormat" that reads "Welcome to Taiwan," paired with classic Taiwanese slippers in blue and white, as well as in red and white, Lin said.

Over 4,100 entries from 27 countries competed in the Summit Creative Award this year, according to the award's website.

(By Huang Tzu-chiang and Chiang Yi-ching)

Enditem/cs

Photo courtesy of the Singapore branch office of Taiwan
Photo courtesy of the Singapore branch office of Taiwan's Tourism Bureau
    0:00
    /
    0:00
    We value your privacy.
    Focus Taiwan (CNA) uses tracking technologies to provide better reading experiences, but it also respects readers' privacy. Click here to find out more about Focus Taiwan's privacy policy. When you close this window, it means you agree with this policy.