Back to list

HTC will not enter ultra-low end tablet market: executive

2014/11/04 18:49:01

Taipei, Nov. 4 (CNA) Taiwanese handset maker HTC Corp. will not produce ultra-low-cost tablet computers under its brand name, over concerns about thin profit margins, a company executive said Tuesday.

"It's not a profitable market," HTC North Asia President Jack Tong told CNA, referring to tablets priced under NT$5,000 (US$164).

"There is actually a bit more room for growth and product differentiation in the high-end and mid-tier tablet segments," Tong said, adding that the market positioning of 7-inch tablets has been blurred by large-screen smartphones like the 5.5-inch models.

Tong made the remarks at a press conference in Taipei called to announce two mid-range Desire phones and the Nexus 9 -- the world's first tablet running on Google Inc.'s Android 5.0 Lollipop operating system.

[Nexus 9. CNA photo Nov. 4, 2014]

The 8.9-inch Nexus device marks HTC's return to the tablet market after three years of absence. It comes with features that give users more control over their device, including personalized notifications and security, longer battery life and greater multi-tasking capabilities, according to HTC.

HTC CFO Chang Chia-lin told an earnings conference call Oct. 31 that HTC will consider other co-branding opportunities in which potential partners can be expected to help increase HTC's long-term growth potential and brand equity.

He also revealed at the time that HTC plans to launch its own-brand tablets next year.

(By Jeffrey Wu)

●Nov. 4: Desire phones help boost HTC sales in Taiwan