Taipei, May 13 (CNA) Taking advantage of Lady Gaga's upcoming trip to Taiwan, trend observer and writer Chang Wei-hsiung recently launched a magazine on rock music with the music superstar on its cover and discussed her rapid rise to global stardom.

The move to feature Lady Gaga in the magazine may have come as a surprise, because her music is as much electro pop as it is hard rock.

But Chang, who is also the vice chairman of the Xue Xue Institute, an organization dedicated to promoting culture and creativity, said a rock magazine does not have to be solely about the music itself but can also chronicle the "rock attitude."

Chang will also organize a seminar on Monday to discuss the marketing strategies, fashion, music, and gender issues encompassed by the Lady Gaga phenomenon.

Making her second appearance in Taiwan, the 26-year-old diva will hold concerts on May 17 and 18 at the Nangang Exhibition Hall in Taipei, with the most expensive tickets priced at NT$12,800 (US$433.9) each.

In the new publication's cover story, Chang wrote that the American pop diva gained international fame so quickly because of her creativity and the way she challenges conventional norms.

The next issue of his Chinese-language magazine "Great Gig in the Sky" is scheduled to be published in July.

(By Sabine Cheng and Jamie Wang)
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