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HTC announces new variants of its Desire mobile phone series
【Economics】2014-11-28  21:37:45
Taipei, Nov. 28 (CNA) Taiwanese smartphone maker HTC Corp. on Friday announced new variants in its mid-tier Desire series, in an effort to appeal to mainstream consumers.

The HTC Desire 620 and HTC Desire 620G, both of which have a dual-SIM card slot and a 5-inch HD display, will be priced at NT$6,990 (US$226) and NT$4,990, respectively, it said in a statement.

The former is 4G LTE capable, while the latter supports 3G data connectivity, it said.

Both of the new phones boast appealing designs, said Jack Tong, president of HTC North Asia.

Desire 620 comes in two colors: white and grey, the company said, adding that it will be available for sales at HTC stores and Chunghwa Telecom offices around Taiwan starting Dec. 1.

For those who prefer Desire 620G, marble white and grey are available to choose from, it said. The new phone will hit HTC, Chunghwa Telecom and Far EasTone Telecommunications stores starting in mid-December, it said.

The new phones' launches come at a time when HTC is battling to hold onto its market share, even in its home market of Taiwan.

In October, Apple Inc. overtook HTC Corp. as the top smartphone seller in Taiwan, as sales of its new iPhone 6 models gave Apple its highest single-month market share this year.

A total of 870,000 smartphones were sold in Taiwan in October, up 19 percent from a month ago, and nearly one in four of them (23.6 percent) was an iPhone, according to statistics released Tuesday by industry sources.

Taiwan-based HTC, which was Taiwan's leader in market share by units the previous five months, came in second with a 16.9 percent share, followed by South Korea's Samsung Electronics Co. with a 14.3 percent share.

(By Esme Jiang and Elaine Hou)
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