New York, May 7 (CNA) Taiwanese artist Qing-Yang Xiao won the best album-packaging award at the 2012 U.S. Independent Music Awards (IMA) Monday for his design on a music album by Taiwanese jazz singer Macy Chen, titled After 75 Years.
The cover of After 75 Years, the first album released in the United States that features Mandarin songs in the jazz genre, won the prestigious award after a round of voting by fans and influential pros in the music industry.
Xiao said that when Chen approached him to do the album design and shared with him the stories behind the songs, he realized his role would be as a director interpreting the memories of Chen's grandfather instead of as a conventional cover designer.
That's the way it often is for the four-time Grammy Award nominee for album design, who sees his job as involving more than simply dressing up an album.
Just as musicians can express emotions through music, album designers can convey feelings with the design and touch the hearts of others, Xiao said, an approach that has kept him in the industry for 28 years.
Chen was very happy that the album, which she said fuses a Western genre with Eastern songs, drew attention from the American mainstream.
Martin Folkman, IMA executive director, said on the website that "with winning entries from the U.S., Canada, France, Israel, Australia, Mali, Ukraine, Egypt, Norway, Colombia, Taiwan and the UK, this is the most diverse mix of international, independent artists in the program's history."
(By Leaf Chiang and Jamie Wang)