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Health authorities to launch breastfeeding app

2012/08/07 20:49:35

Taipei, Aug. 7 (CNA) Taiwan's health authorities will launch a breastfeeding location app for Apple device users in October to encourage young mothers to breastfeed, the Department of Health announced Tuesday.

The app will provide information useful to breastfeeding mothers, including a map of hospitals and a list breastfeeding tips, said Chiou Shu-ti, director-general of the department's Bureau of Health Promotion.

"Mothers can easily identify locations where they can breastfeed," she said, showing a preliminary version of the app.

The initiative is a part of an effort to encourage breastfeeding, she said in a press conference held to mark the annual World Breastfeeding Week.

Although 61.8 percent of Taiwanese mothers rely exclusively on breastfeeding from the baby's birth to one month of age, the rate declines as the baby gets older, dropping to only 24.2 percent at six months.

The goal is to reach a 50 percent full breastfeeding rate at six months before 2020, the director-general added.

"This will be the first Chinese app to offer a breastfeeding location directory to mothers," she said, urging young smartphone-using mothers to make full use of the technology.

She also reminded the public that the law allows mothers to breastfeed in public and that anyone who tries to stop them can be fined.

(By Nancy Liu)