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Smart technology helps civic groups prepare Earth Day campaigns

2012/04/19 09:51:23

Taipei, April 19 (CNA) Using smart technology wisely to organize green campaigns has become increasingly important for today's environmental movement, civic groups said before Earth Day on April 22, when they plan to introduce a series of virtual campaigns.

Widely applied in smartphones and other portable digital devices, smart technology is seen by many environmental groups as a personalized system for people to easily manage and react to information when they are on the go.

Chen Jui-pin, secretary-general of the Taiwan Environmental Information Association, said fast and convenient mobile connections have made his and other groups' appeals more accessible to the public.

"Smart technologies are ideal for many purposes, helping both event organizers find their target audience and local residents find activities that interest them," Chen said.

On a multimedia Earth Day campaign page maintained by the association, for instance, different civic groups can share information on their own Earth Day activities without following a pre-designated format or theme set by a particular organization.

The combination of social networking sites, such as Facebook and YouTube, and the introduction of interactive maps and quick response codes, Chen said, provide enough flexibility to allow individual groups to reach their audience without needing an umbrella association's assistance in setting a strict agenda.

Likewise, the CommonWealth Educational Foundation, which will run a "low-carbon homeland" program from April 22 to June 5, said it plans to feature a virtual curriculum so more people can get involved.

"We are looking to faster and smarter Internet solutions to broaden the scale of our educational program," said Chuang Ya-chuan, a public relations representative of the CommonWealth Magazine Group, the parent company of the foundation.

In the virtual "Green Classroom," Chuang said, web users can click on an "upset" endangered animal icon and monitor how the animal "turns happier" through a study process.

Chuang said that through other sharing and filing functions, participants can compare their learning progress with others and print out a certificate once they complete the lessons.

"It's both the smart technology and the smart ways of using it that make environmental campaigns more interesting," she said. "Plus, the approach is more environmentally friendly."

(By Lee Hsin-Yin)