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Men's grooming market in Taiwan grows

2010/05/31 18:47:41

Taipei, May 31 (CNA) The largest Online shopping site in Taiwanofficially launched a men's care section to satisfy growingdemand in the men's grooming market in Taiwan, an official fromYahoo!Shopping Mall said in a press conference Monday.

Men's cosmetics sales in Taiwan grew 73 percent in the firstquarter of 2010 compared to the same period of last year, according tosales performance statistics released by the online shoppingcompany.

Sales of facial mask products showed fast growth, while otherranges, such as skin care and anti-acne creams, have also seen salesincrease significantly in the first quarter of 2010, said HsuChen-fei, the company's product director.

Hsu compared the booming market in men's cosmetics to Taipei'stallest building 101, saying that Taipei 101 is 508 meters high, andif an average height of one care product is 20 centimeters, the total height of men's products sold in 2009 would be equal to nineTaipei 101 buildings.

( By Angela Tsai and Maia Huang)