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Apple overtakes Asustek as 4th largest notebook supplier

2018/02/24 18:14:49

Taipei, Feb. 24 (CNA) Apple Inc. replaced Taiwanese PC brand Asustek Computer Inc. as the fourth largest notebook computer supplier in the world in 2017, according to market information advisory firm TrendForce Corp.

In 2017, Apple saw its market share in the global notebook computer market rise to 9.6 percent from 8.3 percent a year earlier, while Asustek's market share fell to 9.5 percent from 10.3 percent, Taipei-based TrendForce said.

Worldwide notebook computer shipments were up 2.1 percent year-on-year in 2017 to 164.7 million units, beating market expectations of a 0.7 percent rise because of solid demand in North America and regional economic recoveries, the advisory firm said.

Apple had shipments of about 15.81 million units in 2017, up from 13.38 million in 2016, while Asustek's shipments totaled 15.65 million units, down from 16.60 million a year earlier, leading to a reversal in their market share rankings, according to TrendForce.

The advisory firm said Asustek's market share fall resulted from a product strategy to cut the output of models that commanded lower profit margins.

Apple, on the other hand, benefited from the launch of an upgraded version of the MacBook Pro in the second quarter of 2017 to push up its shipments by more than 18 percent for the year, the advisory firm said.

Acer Inc., another Taiwanese PC vendor, remained the sixth largest notebook computer supplier in the world market with an 8.0 percent share, TrendForce said.

The company's market share was down from 8.1 percent a year earlier even though its shipments rose 0.6 percent during the year, TrendForce data showed.

Acer maintained its position with the help of an increase in shipments in the Chromebook market and gains in shipments to the North American market, the advisory firm said.

HP Inc. of the United States remained the largest notebook computer supplier in the world in 2017. Its shipments were up 10.5 percent from a year earlier to about 40 million units, giving it a 24.3 percent share, up from 22.4 percent in 2016, TrendForce said.

China's Lenovo Group Ltd. came in second with a 20.2 percent share, which was down from 21.7 percent in 2016.

U.S.-based Dell Inc. was next with a 15.2 percent share, down slightly from 15.4 percent in 2016.

(By Jeffrey Wu and Frances Huang)