Back to list

Over 30% of consumers intend to buy iPhone X for upgrade: report

2017/12/06 15:03:20

From Apple Inc.'s website

Taipei, Dec. 6 (CNA) More than 30 percent of consumers who intend to replace their smartphones are eyeing the iPhone X, the signature model in the iPhone's 10th anniversary, according to a tech website.

In a report posted on its website Monday, 9to5Mac cited a survey conducted by the British banking group Barclays as saying that about 35 percent of respondents who want an upgrade of their smartphones want to buy an iPhone X.

The survey collected 1,000 valid questionnaires from consumers in the United States, the United Kingdom, China and Germany.

The survey found that 62 percent of the respondents are planning to buy a new smartphone next year and 72 percent of them want a new phone over the next 18 months.

Out of the respondents who plan smartphone replacements, 54 percent will choose an iPhone and 35 percent of them will buy an iPhone X.

According to the survey, 23 percent of the polled non-iPhone users plan to replace their phones with an iPhone and 35 percent of the potential converts came from China.

Compared with an earlier survey also conducted by Barclays in August, only 18 percent of respondents intended to buy an iPhone with a price tag of more than US$1,000.

The latest survey shows consumer interest in iPhones, but it is hard to say that such interest will boost purchases at a time when worries over iPhone X shipments have prompted equity investors here to dump many Taiwanese Apple suppliers.

Among the falling stocks, Largan Precision Co., a smartphone camera lens supplier for iPhone production, closed down 9.83 percent at NT$4,265 (US$142) on the Taiwan Stock Exchange, and Hon Hai Precision Industry Co., an iPhone and iPad assembler, also shed 2.72 percent to end at NT$93.00 Wednesday after Largan cautioned upon its sales growth in December. Due to strong demand for the iPhone X, Barclays has estimated the average selling price of iPhones will hit a new high of US$823.

However, the website said the estimate could be lower than the reality, since 31 percent of those who want an iPhone are likely to choose previous models rather than the latest ones.

(By Jiang Ming-yan and Frances Huang)
Enditem/J