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Apple best-selling brand in Taiwan phone market in September

2017/10/24 15:13:19

CNA file photo

Taipei, Oct. 24 (CNA) Apple Inc. had the highest market share in Taiwan's mobile phone market in September in both sales volume and value after launching its latest iPhone models, industry sources said Tuesday.

Although the iPhone 8 and iPhone 8 Plus went on sale in Taiwan market on Sept. 22, strong buying in the last nine days of the month vaulted Apple into the top position in the sales volume rankings after placing second in August, the sources said.

In terms of sales volume, Apple took a 26.1 percent share in Taiwan in September, up from 14.4 percent seen in August, finishing ahead of South Korea's Samsung Electronics Co., which had a 21.1 percent share.

They were followed by Taiwan-based PC brand Asustek Computer Inc. (華碩) with a 12.6 percent share, China's OPPO with an 8.2 percent share and Japan's Sony Corp. with a 7.5 percent share, the sources said.

Oppo and Asustek, which has intensified its efforts to penetrate the smartphone market by launching its ZenFone series, saw their positions unchanged in September.

Sony vaulted past Taiwan-based smartphone brand HTC Corp. (宏達電) to move into fifth place, the sources added.

HTC saw its share of total sales volume fall to 7.2 percent in September from 10.6 percent in August.

A total of 587,000 mobile phones were sold in Taiwan during the month, down 0.33 percent from a month earlier.

In terms of sales value, the sources said, Apple grabbed a 52.7 percent share in the Taiwan market, up from 36.4 percent seen in August, to retain the top ranking due to its new high-priced iPhones -- the iPhone 8 and iPhone 8 Plus -- the sources said.

The premium iPhone X, which symbolizes the 10th anniversary of the iPhone, is scheduled to go on sale in early November, which could further boost Apple's sales and market share, the sources said.

Samsung came in second by taking a 21.7 percent share, ahead of Sony's 6.1 percent share, OPPO's 5.5 percent share, Asustek's 5.2 percent share and HTC's 4 percent share, the sources said.

Among individual models, the iPhone Plus 64G was the best seller, ahead of the iPhone 8 Plus 256G, Samsung's Galaxy Note8, the iPhone 8 64G, the OPPO RII 64G, the Galaxy J7 Prime, the Galaxy J7 Pro, Asustek's ZenFone Live, the iPhone 7 Plus 128G, and the OPPO A57, according to the sources.

(By Jeffrey Wu and Frances Huang)
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