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Samsung fined NT$10 million for misleading advertising

2013/10/24 12:48:09

Taipei, Oct. 24 (CNA) The Taiwan branch of Samsung Electronics Co. was fined NT$10 million (US$340,000) Thursday by Taiwan's Fair Trade Commission (FTC) for using an advertising campaign that gave misleading impressions about consumers' views on Samsung and its rivals, including HTC Corp., on local online forums.

The South Korean electronics giant's campaign consisted of Internet posts purported to be from satisfied customers praising Samsung at the expense of its rivals' products, which is in violation of fair trade rules, the FTC said in a statement.

OpenTide Taiwan Co. and Sales and Profit International Co., the marketing companies hired by Samsung Taiwan to make the posts, were fined NT$3 million and NT$50,000, respectively, by the commission.

Samsung was also fined NT$300,000 by the commission earlier this year for a misleading advertisement about the camera functions on Samsung's Galaxy Y Duos GT-S6102 phone.

(By Jeffrey Wu)