Hanoi, Sept. 15 (CNA) Luxgen Motor Co., a subsidiary of Taiwan's leading car maker Yulon Motor Co., said Saturday it will participate in an auto exhibition in Vietnam later in the month in a bid to introduce its sedans to potential buyers in the Southeast Asian country.
Vietnam Motor Show 2012, one of the most important annual events for the Vietnam auto industry, is scheduled to run Sept. 26-30 at Hanoi's Giang Vo Exhibition Center.
In addition to Luxgen Motor, many international brands, such as Mercedes-Benz, BMW, Audi, Ford, Honda, Mitsubishi, Suzuki and Toyota, will join the auto fair, according to the organizers.
To attract market attention, the organizers arranged a motor parade on Saturday in Hanoi, which included beautiful show girls showing off exhibitors' cars in a warm-up exercise for the auto exhibition.
Ahead of the opening of the trade show, there will be a total of eight motor parades to stir up buying interest in Vietnam amid the current economic sluggishness in the world, the organizers said.
Luxgen Motor said it will be the first time for the company to unveil its sedans in the Vietnam market after it launched several sport utility vehicle (SUV) and multi-purpose vehicle (MPV) models in the particular market more than one year ago.
In 2010, Luxgen Motor entered southern Vietnam and moved to northern Vietnam in July of 2011, introducing its products in Hanoi in an attempt to grasp a larger share in the market.
Luxgen Motor said it has high hopes that the upcoming auto show in Hanoi will help the car maker polish its image through the display of its SUV, MPV and passenger car models.
Luxgen Motor, which caters to upper-scale customers in Taiwan and China, is planning to open a large show room and maintenance facility in Hanoi next week to provide better services to customers.
The Taiwanese car maker said it has an ambition to penetrate the car market in the fast growing country.
(By Tony Fang and Frances Huang)