Berlin, May 24 (CNA) Taipei City officials participated in the 2012 IMEX Worldwide Exhibition for Incentive Travel, Meetings and Events in Frankfurt on Thursday in an effort to entice foreign businesses to hold exhibitions in Taipei, tourism officials said.
At the IMEX event, officials of Taipei's Department of Information and Tourism promoted an incentive program of NT$15.3 million (US$517,381) that included subsidies for meals and travel expenses.
The incentive program will help bring 150,000 foreign business travelers and tourists to the city and will generate NT$3 billion in revenue for the tourism sector, according to the department's estimates.
More than 3,500 exhibitors from over 150 countries took part in the three-day event. It was also attended by some 4,000 media representatives and package buyers, according to IMEX.
Around 15 percent of the buyers were from the BRICS nations (Brazil, Russia, India, China and South Africa), according to statistics compiled by IMEX.
Asia is becoming an increasingly popular destination for international exhibitions, with Singapore, Beijing, and Seoul among the foremost cities, according to Taipei's Department of Information and Tourism.
(By Lillian Lin and Ann Chen)