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Asustek expects Ultrabook to fuel sales in second half

2012/04/30 20:21:53

Taipei, April 30 (CNA) Taiwan's Asustek Computer Inc. said Monday that sales of its thin and lightweight laptops, or Ultrabooks, will gain more momentum in the second half of this year thanks to the increase in supply of new chipsets and new Windows system.

"The supply of Intel Corp.'s Ivy Bridge processors has yet to reach full steam, and I think momentum will pick up starting in July," Asustek CEO Jerry Shen said during an investor conference.

"We will put more emphasis on Ultrabooks in the second half of this year when Microsoft launches its Windows 8 platform. The market will then see better and cheaper models from our company," he said.

Asustek plans to roll out a number of new Ultrabooks priced from US$799 to US$1,999 starting in the April-June period, and the company expects the category to account for 10 to 20 percent of its total notebook shipments this year, Shen said.

The company forecast in February that its notebook shipments will reach 18 million units this year, up 22 percent from the 14.7 million units in 2011.

Separately, Asustek will launch new tablet PCs sized from 7 inches to 11.6 inches, with a price range from US$199 to US$599, Shen said. The US$199 model is expected to be unveiled in June or July, he added.

In addition, the company's second generation "Padfone," a hybrid smartphone and tablet, will be available in September this year, Shen said.

The 4G-enabled device will help Asustek win "a ticket to become a key player" in the booming smartphone market, he noted.

(By Jeffrey Wu)