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Taiwan Mobile expects higher smartphone purchases in 2012

2012/01/04 18:57:38

Taipei, Jan. 4 (CNA) Taiwan Mobile Co., the country's second-largest telecom operator, expects smartphones to account for a higher share of its total mobile phone purchase this year, a company executive said Wednesday.

"We plan to buy 1.4 million to 1.5 million cellphones this year, with smartphones accounting for a 65-percent share of the amount," Sean Hsieh, vice president of Taiwan Mobile's acquisition and terminal marketing division, said at a promotion event for the company's chain stores.

Taiwan Mobile also plans to purchase 70,000 to 80,000 tablet computers in 2012 as the gadgets are gaining in popularity, he said.

Hsieh forecast that a total of 7.5 million to 8 million smartphones will be sold in Taiwan this year, while the overall tablet-computer market in the country will reach a scale of 850,000 units.

To deal with the increasing sales, Hsieh continued, Taiwan Mobile will open 60 new stores this year, adding to its current number of 265 stores.

In terms of sales projections for the Lunar New Year, Hsieh said that daily unit sales of smartphones and tablet PCs are expected to be 1.3 to 1.4 times higher than for ordinary periods.

He expects Taiwan Mobile's revenue to grow 20 percent-30 percent during the holiday, as it is traditionally the busiest shopping time of the year.

Separately, Taiwan's largest carrier Chunghwa Telecom Co. told CNA by telephone that it also plans to increase its smartphone purchase ratio from 35 percent-45 percent in 2011 to 55 percent this year, with the total mobile phone purchase amount reaching 2 million units.

Far EasTone Telecommunications Co., Taiwan's No. 3 mobile provider, said it will buy 1.45 million cellphones this year, while smartphones will account for 70 percent of the planned purchase amount, up from 65 percent in 2011.

(By Jeffrey Wu)
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