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Design Summit Scales new Heights, TAIPEI CYCLE wheels in Silver 25th year

2012/03/07 17:10:26

Taipei, March 7 (CNA)“Suddenly the entire industry awakens with Taipei CYCLE, the yearly spring event that blossoms forth the entire wheel of cycling for visitors, distributors, makers and media every,”stated one German reporter who accurately captured the spirit of Asia’s largest cycling event.

The 25th TAIPEI CYCLE (TAIPEI Int'l CYCLE SHOW) unfolds March 7-10 at TWTC NANGANG Exhibition Hall and TWTC Hall 1 with a massive 1,092 manufacturers (a 15% rise on last year) from 36 countries, including Taiwan, Germany, Italy, Holland, the United Kingdom, the United States, Canada, and Japan. They are using 3,288 booths (a 7.5% increase) to consolidate TAIPEI CYCLE’s standing as Asia's largest trade cycle show.

8,000 global visitors pack mega-platform of networking & one-stop sourcing Thousands of booths cramming every inch of space have force the organizer literally out the doors. TAITRA (the Taiwan External Trade Development Council) puts everything together acted fast when they saw the immensity of demand for space.

The TWTC NANGANG conference halls on the 5th & 6th floors became exhibition areas. And they even shifted part of Taipei CYCLE over to TWTC Hall 1 (Area H) right next to TAIPEI-101. They added luster by matching up Taipei Cycle with three other shows, namely the 39th TaiSPO (Taipei Int'l Sporting Goods Show), the 1st DIWAS (Taiwan Int'l Diving and Water Sports Show) and SpoMODE (The Taipei Int'l Sports Textile & Accessories Expo).

Much of the excitement comes with the premiere SpoMODE that is jointly organized by TAITRA and the Taiwan Textile Federation. Robust interest beckons for this show (Taipei Int'l Sports Textile & Accessory Expo) which already has 60 international key visitors signed up for one-on-one procurement meetings in more than 300 rounds of trade talks with 80 quality sportswear manufacturers in Taiwan.

It features the special SPOMODE Fashion Show that takes place just before the one-on-one procurement meetings. The catwalk prances out the best of sportswear fabrics and accessories from 14 manufacturers to underscores Taiwan's growing edge in popular aesthetics, innovative design and technology.

TAITRA is upbeat about the number of international visitors coming this year since 6,000 visitors have already pre-registered for TAIPEI CYCLE. And the combined number of exhibitors, with the four shows (including TaiSPO and DiWas) combined is expected to reach nearly 1,500 exhibitors, among which are 8,000 international visitors.

In addition, thanks to the combined efforts of MOEA's and TAITRA's overseas offices, many large foreign manufacturers such as Specialized and Apollo Bikes will visit the show. To encourage international visitors to take the opportunity to do some sightseeing in Taiwan, the Department of Information and Tourism of the Taipei City Government is sponsoring a number of international visitors' MRT Day Passes, 101 Observatory tickets, National Palace Museum tickets and tickets for the famous sky-ride Maokong Gondola.

Taiwan Brands Spotlighted for Excellence and Innovation This year's TAIPEI CYCLE opens a showcase on 60 awarded products of excellence at the Taiwan Excellence Pavilion next to the main entrance of the NANGANG Exhibition Hall. That's where you can see the best from super stars of Taiwan’s bicycle industry including GIANT, MERIDA, IDEAL, CMC, MAXXIS, KENDA as well as world manufacturers including Shimano, SRAM, Campagnolo, Continental, and Colnago, the France Pavilion (made up of 13 French manufacturers under UBI FRANCE), and the European Union Pavilion on the first and fourth floors. There are also 49 manufacturers in the China Pavilion on the fifth floor of TWTC NANGANG.

Of special interest are the products presented with the TAIPEI CYCLE d&i awards. This first-time endeavor aims to inspire makers to go that extra mile in innovation to put Taiwan bicycles out front. Organized by TAITRA and TBEA, this event brings added prestige since it is administered by iF Design, the world-renowned design organization.

Seventy-four out of 207 works from 16 countries/regions were selected as winners of the first TAIPEI CYCLE d&i awards. Among them, five are from Taiwan’s Giant, FAIRLY, KMC, Kenda, and Ke Chiuan who are all taking home coveted gold awards. All winning works will be on display in their respective sections on the first and fourth floors of the NANGANG Exhibition Hall during the show.

The 16th International Bicycle Design Competition (IBDC) had 839 products from 51 countries competing for NT$500 thousand in prize money. Nineteen works were selected, including “Beecycle” that generates power when riding, “Rico's Wooden Bike” that features an innovative wood pressure treatment technology, “SPOT LIGHT” which increases the area and pattern of light projection based on a person's visual reaction for a better and more fun experience when cycling at night, and “Happy Paradise” that transforms from a child's bicycle into a small-wheel bicycle so that a child can continue to ride it as they grow. These creative designs must be seen to be believed.

Another highlight of today’s International Bicycle Design Competition (IBDC) Award Ceremony will be IBDC and the world famous iF International Forum Design GmbH signing their collaboration agreement that officially combines the strengths of the IBDC and TAIPEI CYCLE d&i awards into one event. Starting next year, they will be promoted under the name of TAIPEI CYCLE d&i awards.



ON TRACT: A full menu of exciting prospect packed activities & fun Other events on track with TAIPEI CYCLE include the Light-duty Electric Vehicle Forum, International Bicycle Trend Forum, Taiwan Cycle Night and the TAIPEI CYCLE 25th Anniversary Celebration. These come with outdoor test rides, SpoMODE Fashion Show and scores of 1-on1 trade meetings.

Tour de Taiwan, the race that TAITRA has jointly held with the Chinese Taipei Cycling Association for several years, has been upgraded to a Level 2.1 race. Before the Tour de Taiwan kicks off (Fri) March 9, 21 professional cycling teams from five continents around the world will gather at TWTC NANGANG for the Tour de Taiwan Reception Press Conference and show visit.

In fact teams from the Tour de France and Tour de Italy will even sweep through the venue. These world class racers will help to underscore the global emergence of the Taiwan cycle industry.

The dynamics behind the constant growth and success of TAIPEI CYCLE in attracting visitors and makers has been the constant work of the industry who strives behind the scenes for the best in quality, design and innovation. That constant work has helped to propel the show to become Asia’s largest sourcing hub.

When asked about his expectations for next year's TAIPEI CYCLE, Mr. Yuen-Chuan Chao, President and CEO of TAITRA, confidently stated. “This is just the beginning! Get set to see even bigger things as this event grows in confidence and lays down roots around the world, especially with the advent of the d&i awards.”

One thing is certain. With all this experience and excellence double-up with a winning industry, TAIPEI CYCLE is about to teach the world that every day is bicycle day!

Contact: Andrea Wu, +886-2-2725-5200 ext 2863.Email: tcsnews@taitra.org.tw.


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