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HTC unveils 'entry-level' Desire U in Taiwan (update)

2013/01/24 19:23:42

Yilan, Taiwan, Jan. 24 (CNA) Taiwan's HTC Corp., the world's No. 5 smartphone maker by market share, launched its Desire U smartphone in Taiwan on Thursday as the latest addition to its lower end product line.

The 4-inch Desire U, featuring a mono-core 1 GHz processor and Beats Audio technology, can be seen as "the most competitive entry-level device" on the smartphone market, said HTC North Asia President Jack Tong.

Alongside the great success of its high-end HTC J Butterfly, HTC aims to use the Desire U to complete its product portfolio, Tong said at a press conference.

"It serves as the best choice for first-time smartphone users," he said, expressing the hope that the new product will help boost HTC's sales.

The Android-powered smartphone hit store shelves in Taiwan Thursday at price of NT$7,990 (US$275) and will be available worldwide later this year, the Taoyuan-based company said.

Chunghwa Telecom Co., Taiwan's first telecom operator to sell the Desire U, expressed optimism that this latest HTC product could provide a boost to the country's lower-end smartphone market.

Mid-low end models are expected to capture 40 percent of the total smartphone market in Taiwan this year, the country's largest mobile provider said, adding that sales of the Desire U model alone are expected to touch over half a million units.

Based on the prospects for such lower-end products, Chunghwa expects 60 percent of its current 1 million 2G cell phone users to turn to smartphones.

(By James Lee)