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Chimei Innolux looks to work with China brands to access new markets

2012/06/22 16:48:44

Taipei, June 22 (CNA) Chimei Innolux Corp., Taiwan's largest flat panel maker, has expressed a willingness to work with Chinese TV brands to penetrate emerging markets outside China.

The announcement, the first time Chimei Innolux has uttered such a hope in public, came after Tuan Hsin-chien, chairman of the company, met Thursday with Bei Weimin, deputy director of the China Video Industry Association, who is heading a delegation composed of representatives from major Chinese TV manufacturers.

The visiting delegation has pledged to purchase flat screens worth US$4.5 billion (NT$135 billion) from Taiwan in 2012, up about 12 percent from a year earlier.

Bai's trip marks the fourth time she has lead a delegation to visit Chimei Innolux, which serves as the top flat screen supplier to six top Chinese TV brands -- TCL, Skyworth, Changhong, Haier, Hisense and Konka, and accounts for about 30 percent of the total panel shipments to China.

Tuan said Chimei Innolux has already got strong business ties with Chinese TV vendors, adding the company places high value on Bai's visit and hopes it will pave the path for closer cooperation between his company and these Chinese firms.

Tuan said his company aims to take advantage of the production strength in China by working with Chinese TV brands to enter emerging markets other than the mainland.

He said he believed collaboration will help Chimei Innolux and its Chinese partners to reap benefits and create a win-win situation.

Chimei Innolux and AU Optronics Corp. have signed letters of intent with eight Chinese TV makers which are planning to purchase 30 million large-sized flat panels from Taiwan, up from 26 million units actually purchased in 2011.

Bai said although China-based flat panel makers, such as BOE Technology Group and Shenzhen China Star Optoelectronics Technology Co., are expanding their large-sized screen production this year, China still needs purchases from overseas to meet demand.

(By Pan Chi-I and Frances Huang)
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