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HTC March sales double from February

2019/04/05 14:18:23

Taipei, April 5 (CNA) Taiwan-based smartphone brand HTC Corp., which has entered the global virtual reality (VR) market, saw its sales for March doubling from a month earlier on the back of its efforts to launch new VR headset models.

HTC said its consolidated sales for March totaled NT$1.31 billion (US$42.53 million), up about 108 percent from a month earlier, when the company's revenue dipped to NT$630 million, an 18-year low.

The March figure fell 52.64 percent from a year earlier, the company said.

Market analysts said the year-on-year decline in sales shows that HTC still faces escalating competition in the global smartphone market in both the high-end and low-mid range segments.

In the first three months of this year, HTC posted NT$2.94 billion in consolidated sales, down 66 percent from a year earlier.

Analysts said the falling sales in the three-month period came because HTC did not unveil any new smartphone models. The company said it will launch a new flagship smartphone in the second half of this year, which is expected to boost buying for its smartphone operations.

In March, sales were boosted by shipments of two new VR headsets -- the Vive Pro Eye and the Vive Focus Plus, said HTC, which introduced its first VR headset -- the HTC Vive -- in 2015.

The Vive Pro Eye, a revised version of the Vive Pro, is equipped with eye-tracking hardware and is an upgrade of HTC's first VR headset, Vive.

The Vive Focus Plus is equipped with two "6 degrees of freedom" (6DoF) controllers, and with its improved graphics and what the company describes as the ultimate in ergonomic comfort, the system is ideal for showrooms, training simulations and virtual conferences, according to the company.

HTC turned a profit in 2018 after it booked gains from disposal of its smartphone ODM assets to Google in the first quarter of that year, which boosted its bottom line.

Last year, HTC said it registered NT$12 billion in net profit, compared with a net loss of NT$16.91 billion in 2017, stopping a three-year losing streak. Its earnings per share for 2018 stood at NT$14.72, compared with NT$20.58 in loss per share in the previous year.

The 2018 net profit was reported even though HTC's consolidated sales fell to NT$23.74 billion, down 61.78 percent from the previous year, the seventh consecutive year of decline.

(By Jiang Ming-yan and Frances Huang)
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