|
|
|
Cheap, fine quality leads to profit
2010/02/08 19:19:44 |
Taipei, Feb. 8 (CNA) The humble tea egg, cheap and unassuming though it might be, has made an 80-year-old vendor indispensable in the scenic area surrounding Sun Moon Lake, one of Taiwan's most popular tourist attractions.
Chou Chin-pen was asked to inform the national scenic area administration in advance of her day off because her tea egg stand is a "must-visit" from tourists from China, the Chinese-language United Daily News reported Monday on its front page.
Daily sales on holidays could reach 4,000 eggs, which Chou cooks with local black tea and dried mushrooms, she said.
The eggs, priced at NT$10 apiece, help not only feed her big family but also have benefits for related up- and downstream industries, the report said, describing Chou as a legend of "plebeian economy."
"Cheap and god quality" are perhaps the keywords for success during the economic downturn tainted by high unemployment, shrinking incomes and an expanding gap between rich and poor.
While "saving" has become the golden principle for survival in an M-shape economy -- in which wealthy people might spend NT$100 million in cash on a Lamborghini while those on the other side cannot survive at all without government relief -- cheap products that can be easily purchased are the new trend, reported the Taipei-based newspaper China Times.
In a commercial area in Taichung City, central Taiwan, a wooden street stand selling iced black tea for NT$15 per cup has always drawn a long line of buyers.
The stand owners, Yu Tsai-sin and his son, could never have imagined that their small business, which began five years ago with sales of 20 to 30 cups a day, would one day increase to more than 1,000 cups a day.
Now Yu has opened a chain of 11 stands in the central Taiwan region.
Yu's wife said even an everyday item like black tea has its value, touting the tea they brew with locally grown tea as having a traditional flavor.
According to Yu, he and his son traveled the country to find a recipe for brewing black tea with the same flavor he remembered tasting in the countryside when he was a boy.
Holding fast to the principle of not increasing his price since starting the business, his success has convinced him that running business on small profits is the best marketing strategy. (By Elizabeth Hsu) ENDITEM/J
|
|
|
|
|
|
|
|
| ▌ Other |
 |
2010/09/09
|
|
2010/09/08
|
|
2010/09/08
|
|
2010/09/07
|
|
2010/09/07
|
|
|
| ▌ Most Viewed Story |
|
2010/09/08
|
|
2010/09/07
|
|
2010/09/07
|
|
2010/09/08
|
|
2010/09/08
|
|
|
|
|
|
|
|
|